What’s the difference between page RPMs and session RPMs? If new users are visitors who have never visited your site before, then return users are visitors who have been to your site before and are returning. For example, if a website has a lot of returning visitors who come back frequently, it may be useful to shorten the time period for identifying new users to get a more accurate picture of user behavior.Īs stated, users are divided up into two different types when they arrive at a website: they are either new users or returning users.
However, this time period can be customized in Google Analytics to better fit the needs of a particular website or business. This means that if a user visits the website and then leaves for more than 30 minutes before returning, they will be counted as a new user during their second visit.
Google Analytics identifies returning users by matching the unique ID in the cookie set during their previous visit to the website with the ID in the cookie set during their current visit.īy default, the time period for identifying new and returning users in Google Analytics is set to 30 minutes. When a new user visits the website, Google Analytics sets a new cookie on their device to identify them as a new user.Ī returning user is a user who has visited the website before within the selected time period. If the same user visits the website again on Friday, they will be counted as one user and not a new user.Ī new user is defined as a user who has not visited the website before within the selected time period. If a user has visited the website before but not within the specified time period, they will still be counted as a new user.įor example, if a user visits a website on Monday and then visits again on Thursday, they will be counted as one user and one new user. On the other hand, a new user is a user who has not visited the website within the specified time period before. A user is identified by a unique ID that is stored in a cookie on their device when they first visit the website. In Google Analytics, a user refers to a unique visitor to a website within a specific time period. In Google Analytics, what is the difference between a user and a new user? A session can also end if a user comes to a website through one campaign, leaves the website, and then returns to the same website through a different campaign. Sessions end when there is 30 minutes of inactivity or when the clock strikes midnight. A unique pageview represents the number of sessions during which that page was viewed one or more times.”įor example, if a user visits a page on the Best Places to Visit in Colorado, visits another page called Best Places to Visit in Wyoming, and then returns to the page about Colorado, that is one unique pageview for the Best Places to Visit in Colorado. Google defines unique pageviews as “aggregated pageviews that are generated by the same user during the same session. If a pageview is any time a user lands on a particular page, then a unique pageview is the combination of those pageviews during a session. However, pageviews are still an important metric to consider, as they give an indication of the overall volume of traffic a website is receiving. Unique pageviews provide a more accurate measure of a page’s popularity since they exclude repeat visits by the same user. This means that if a user visits a page multiple times, the page will only be counted as one unique pageview. On the other hand, unique pageviews only count the number of unique users who have viewed a page. For example, if a user visits a page three times, the page will be counted as three pageviews. Pageviews include all views of a particular page, even if they are from the same user. The main difference between them is that pageviews count the total number of times a page has been viewed, while unique pageviews count the number of individual users who have viewed a page. Pageviews and unique pageviews are two different metrics that are commonly used to measure website traffic.
What is the difference between pageviews and unique pageviews? These practices are generally frowned upon and can result in penalties from search engines and advertising networks. Other metrics such as unique visitors, bounce rate, time spent on site, and conversion rates should also be taken into consideration to provide a more comprehensive understanding of a website’s performance.Īdditionally, website owners and content creators should be cautious of artificially inflating page views by engaging in practices such as refreshing pages or using bots to generate traffic. However, it is important to note that page views alone may not provide a complete picture of a website’s success.
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